Almost every Liberty Mutual spot I’ve seen (created by Goodby Silverstein & Associates) is a winner in my book, so I watch them with way more attention than most people.
Here’s a detail that some latent OCD caught. In the spot with the struggling actor, note how the river behind him is in the same loop with each take. Look for the white cap just beneath the rail to the actor’s left.
That accidentally makes it even funnier to me when the actor suggests “What if I come out of the water?” In this case, that would cost an extra $500K. And the actor playing the actor does a fine job of acting, I have to say.
Of all their great spots, though, the ones I’d love to be at the shoot for are the Limu the Emu spots. Emus are the Michael Richards of giant bird physical comedy.